Meh: Australian blogging community’s reaction to JA’s ‘Good Weekend’ cover
24 November 2008
New York blogger, protocelebrity and web entrepreneur Julia Allison whom I’ve previously mentioned here at The Local as well as at my other blogs (fascination or infatuation, anyone??? actually don’t answer that), was profiled on Saturday in a cover story in the Sydney Morning Herald’s and The Age’s Good Weekend magazine.
Over the last 18 months, for many bloggers especially those who use the Tumblr platform or read the snarky NYC gossip blog Gawker, it was hard to ignore Julia Allison. Describing her as ubiquitous would not be improper use of the adjective. So much so that as @rainbowhill mentioned to me on Twitter: that one only has to read those initials (JA) to know who the f she is after I said that Allison was brought up by an attendee at a short course on blogging I was giving two weeks ago.
Which is why after the outrage and vitriol on blogs that followed a story about herself on the cover of Wired magazine I was expecting something of a mini storm over the Good Weekend story. Even some mild indignation by Australian bloggers. But the reaction from the Aussosphere has been kind of lacklustre to say the least. Including myself with this blog post, it seems only four Australians care about Julia Allison. Just two Twitter posts by @jjprojects and @lachlanhardy and a blog post from back in September by writer/journo/blogger Rachel Hills who described that Good Weekend running a profile on Allison made her feel tired and bored more than anything else. ‘Twas a good prediction for what mostly everyone’s reaction would be.
Why no outrage? As Gawker pointed out, when you can follow her blog which already contains all the juicy details a profile seems beside the point and out of date by the time it goes to print but I think it is more that people are just over or her type of self-promoting vacuous style of blogging. Yay for discerning blog reading tastes!
Still, I really thought the Aussie Bloggers message board with their committed group of local blogging enthusiasts who are always keen to take down a high profile mainstream blogebrity could muster up a thread on JA. I guess not. Poor Julia.